Liberate Merch

Watching the world’s injustices unfold daily, many of us feel powerless, unable to influence the decisions made by our leaders. As a family-owned business, we’ve sought ways to make a difference during these challenging times. The legacy of colonialism, which has shattered generations and erased identities, deeply affects me. My Algerian heritage, marked by the struggles of my parents under French colonial rule, has shown me the lasting scars of such oppression. The atrocities of 1954-1962, a dark period that saw unimaginable suffering, resonate with me personally. Despite being born in France, many from former colonies still grapple with a sense of worthlessness, a remnant of their ancestors’ dehumanization.

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